1. Registration In order to obtain exclusive promotions and Riley’s Tips from the Site, you are required to register by giving certain personal information (such as your name, address and email address) (“Personal Information”). This Personal Information is stored and used to contact you about the services and products on the Site, provide you with information regarding the site, and otherwise for the normal use and improvement of the Site. If you would like to review or modify any part of your Personal Information then you should e-mail us at info@rileycare.com.

2. Information Sharing We may share, transfer or disclose aggregated demographic information with/to our affiliated third parties, (“Affiliated Third Parties”) which is defined as all companies owned or developed by Lateral Perspectives and their business partners. This is not linked to any Personal Information. We may offer the optional use of a credit card processing company to bill users for goods and services. These companies do not retain, share, store or use Personal Information for any secondary purposes. We may partner with another party to provide specific services, products or marketing promotions. When you sign up for these services, we will share names, or other Personal Information that is necessary for the third party to provide the services for which the third parties are engaged. These parties are not allowed to use Personal Information except for the purpose of providing these services.

3. Cookies We may use cookies on the Site. Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your Web browser to enable our systems to recognize your browser. For instance, by setting a cookie on the Site, you would not have to log in a password more than once, thereby saving time while on the Site. Usage of a cookie is in no way linked to any Personal Information or Personal Information. Once you close your browser, the cookie simply terminates. The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you reject the cookie, you may still use the Site. However, your use may be limited in some areas of the Site. Some of our Affiliated Third Parties may use cookies on the Site.

4. Log Files To enable us to monitor and improve the Site and analyze trends, we gather certain aggregated information when you use the Site, including details of your operating system, browser version, domain name and IP address, the URL you came from, the URL you leave to, and the parts of the Site you visit. This information is not linked to Personal Information.

5. Surveys & Contests From time-to-time the Site requests information from you via surveys or contests. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. Information requested may include Personal Information (such as name and shipping address), and demographic information (such as post or zip code, position). Personal Information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of the Site.

6. Email Communications Riley Care may from time to time email you to communicate about your Internet, telephone and mail orders. You may also receive occasional email communications regarding the Site, Affiliated Third Party offers, exclusive promotions or services, products or newsletters. You may choose to stop receiving these emails at any time by sending an email to info@rileycare.com as noted below.

7. Security This Site takes every precaution to protect our users’ information. When you submit Personal Information via the Site, your information is protected. Should our order form ask you to enter sensitive information (such as credit card number and/or social security number), that information is encrypted. If you have any questions about the security at the Site, you can send an email to info@rileycare.com.

While we will take all reasonable steps to protect your Personal Information, we cannot guarantee the security of any Personal Information you disclose online. You accept the inherent security implications of providing information on-line over the internet and will not hold us responsible for any breach of security unless we have been negligent or in willful default.

8. Links The Site contains links to other web sites. Please be aware that Riley Care and our Affiliated Third Parties are not responsible for the privacy practices or terms of use of such other web sites. We encourage our users to be aware when they leave our Site and to read the privacy statements and terms of use of each and every web site that they visit. This privacy statement and Riley Care’s Terms and Conditions of Use [hyperlink] applies solely to information collected by this Site.

9. Opting-out You have the opportunity to ‘opt-out’ of receiving various communications from us or our third party affiliates by sending an email to info@rileycare.com. Please be sure to include your email address, full name, and specifically what type of information you do not want to receive.

10. Children Riley Care does not knowingly or intentionally collect information from persons under 13 years of age without parental consent. If you are under 13 and wish to use this Site, please ask a parent or guardian for help and permission before providing your personal information.

11. Questions About this Privacy Policy If you have any questions about anything in this Privacy Policy, or about collection of personally identifiable information, or information generally, please contact Riley Care as follows:

Email: info@rileycare.com

Mail: Riley Care P.O. Box 573353 Tarzana, CA 91357-5733

You may also use the above contact information if you think any information about you is inaccurate, incomplete, or if you want to change the sort of information about you that Riley Care may have collected.

This Privacy Policy was last revised on 9/11/2006